Music Videos: Conventions

There are certain conventions typical of music videos. Not all follow conventions, but most do. Here's a list:

• MTV Cutting
• Editing matches beat
• Tropes and Memes - challenging
• Multiple locations
• Multiple situations
• Multiple costumes
• Choreography
• Purpose: promote song/band
• Purpose: Sell product (shifting units)
• Purpose: iTunes (£2 videos)
• Symbolism
• Montage, anchored by music
• Lip sync
• In concert - live footage (more naturalistic)
• Intertextuality
• Narrative/mini-movie approach - compressed narrative
• Interpretive abstract approach - surrealist
• Artificial performance (non-naturalistic) like musicals - pre-planned, spontaneous bursts of song
• Direct address by performer - breaking the fourth wall
• Act out story of the song
• Genre affects style

Pastiche - copy but not exact - style thieves

Parody - mocking copy

Homage - tribute