Today we looked at what may possibly be the very first promotional video to a song. From 1962, here is possibly the first promotional video made for a song (rather than abstracted from a music film); The Exciters - Tell Him:
It uses a surprisingly decent amount of current conventions compared with what I was expecting. I thought it would be a simple film with minimal resemblense to current music videos.
These are the conventoinal aspects of Tell Him:
- Lip sync
- Band visible
- Singing to camera
- Beat sync (clapping bear)
- Pan Away (at end)
- Dance/movement
- Tracking shot (Brenda walking)
- External location (no studio)
And these are the unconventional/dated aspects:
- Random animal shots
- No MTV cutting (really fast cutting)
- Pans a lot (mainly to animals)
- No airbrushing (Brenda's possible TB jab scar)
- Choreography very limited, timing etc
- Lip sync needs work
- Costumes dated
- Random
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